Fundraising with the Internet


Fundraising with the Internet


Online fundraising enables the organization to reach a larger audience with little expenditure of money. But the time and talent invested before attempting to use this tool may spell the difference between success and frustration. The following documents are helpful reading about online fundraising for nonprofits.


Allen, Nick. Using Email for Fundraising: Staying in Touch with Your Donors.


Fritz, Joanne. Online Fundraising: A Startup Guide, 10 Online Fundraising Basics You Need to Know. Retrieved December 26, 2008, from


Gilbert, Michael C. Frictionless Fundraising: How the Internet Can Bring Fundraising Back into Balance. Nonprofit News Online & The Gilbert Center, 2005.


Stanionis, Madeline. Raising Thousands of Dollars with Email, a book excerpt.




Please note that by selecting an Internet link you will be directed to an external site, and the Pass It on Center does not control the content of the site.



This work is supported under a five-year cooperative agreement # H235V060016 awarded by the U.S. Department of Education, Office of Special Education and Rehabilitative Services, and is administered by the Pass It On Center of the Georgia Department of Labor – Tools for Life.  However, the contents of this publication do not necessarily represent the policy or opinions of the Department of Education, or the Georgia Department of Labor, and you should not assume endorsements of this document by the Federal government or the Georgia Department of Labor.


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Other Information

Title: Fundraising with the Internet
Module: Sustainability
Author: Trish Redmon
Audience: Administrator
Sub Title:
Procedure: Online fundraising
Organization Source: Pass It On Center
Last Reviewed: 10-25-2009 7:19 PM